SalesFuel

MAY 20, 2024

In the study, participants were presented with either computer-generated audio or a display of text to read. What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency.

Psychology 52

Psychology Branding Research Humane 52

10,000 Birds

MARCH 22, 2024

However, instead of rushing out to buy a brand new pair of bins, it was recommended that she bought herself a pair of secondhand Zeiss Dialyt 10×40, then the binocular of choice of most serious birders. I was one of a small group of journalists, each of whom was presented with the latest Dialyt 10×40 inscribed with our initials.

Austria 196

Austria Factory Germany Portugal 196

Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. According to recent research reported by Forbes, 93% of B2B companies say that content marketing generates more leads than traditional marketing methods.

Branding 71

Branding Research Experiments Experience 71

Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Your position serves as the bridge between your business strategy and the face you ultimately present to the world. But tweaking the brand is not the most impactful thing for your company.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Stories get a revival. The science behind storytelling.

Emotional 90

Emotional Rats Morals Research 90

Sales and Marketing Management

MARCH 8, 2020

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. This can lead to short-term thinking.

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. Do you use clothing to brand yourself? I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird.

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54