article thumbnail

How to Overcome Objections in the New B2B Selling Environment

SalesFuel

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. How Branding Impacts Buyer Decision-Making Your B2B prospect often feels vulnerable when making a major purchase decision. Often, this means going with a known brand. In comparison, the B2B buying process is rarely linear.

Branding 102
article thumbnail

How to Squeeze All the Juice Out of Your Media Lemon

Sales and Marketing Management

Press is good; surround-sound marketing and branding is better “A big media placement is nice. But it’s not going to move the needle on its own,” says James Davis, who puts clients in everything from local radio to USA TODAY. He used to manage crisis communications for the Secretary of Defense; now, he runs a […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.

article thumbnail

Binocular snobbery

10,000 Birds

However, instead of rushing out to buy a brand new pair of bins, it was recommended that she bought herself a pair of secondhand Zeiss Dialyt 10×40, then the binocular of choice of most serious birders. In 1999 came a watershed moment when I flew to Austria for the launch of the brand-new Swarovski EL range.

Austria 186
article thumbnail

Tenet Wines: The Pundit Syrah (2016)

10,000 Birds

With things being what they are in 2020, there’s been no shortage of pundits on cable news and social media, there to proffer opinions on politics, the pandemic, and other pressing topics of our age on the 24-hour news cycle. The Pundit is a 2016 Syrah from Tenet Wines , a collaborative brand between Ste.

2016 180
article thumbnail

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. Use it as your resume to introduce yourself and describe what your brand is about. Companies will take you more seriously and you’re able to introduce your brand more effectively. Introduction.

article thumbnail

The calm after the storm

10,000 Birds

Hopes for a brand new list from a whole new state were dampened by the outlook, but the dodgy digit of Disruption (from fickle Fate’s other hand) decreed that the trip would have to be extended. Nate made landfall to the east and as morning came, one would be hard pressed to say that there had been a storm.

Louisiana 100