Remove TEST
article thumbnail

Binocular snobbery

10,000 Birds

However, instead of rushing out to buy a brand new pair of bins, it was recommended that she bought herself a pair of secondhand Zeiss Dialyt 10×40, then the binocular of choice of most serious birders. In 1999 came a watershed moment when I flew to Austria for the launch of the brand-new Swarovski EL range.

Austria 186
article thumbnail

What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

That’s why we put it to the test in brand new research, covered below. Our goal was to design a study that responds to the most pressing challenges salespeople face when trying to upsell new solutions to existing customers. At the outset, participants were randomly assigned to a range of different test conditions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . Dip a toe in the water by forming one or two diverse teams to address your most pressing business issues.

article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”

article thumbnail

Hiking in Busan

10,000 Birds

Koreans love to hike and you only have to see the huge array of clothing in the markets as well as the big brand names in numerous shops around the city to realise that it’s a serious business. I did go back a week later and enjoyed the birdlife and realised how treacherous the track would have been in the wet.

article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”