Sales and Marketing Management

JANUARY 18, 2018

Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers.

Branding 101

Branding Groups Research 101

Sales and Marketing Management

DECEMBER 14, 2018

Today’s traditional, linear model of building brands is actually a manifestation of the manufacturing assembly line used to build Ford’s Model T. In the case of brand building, it’s a process overseen and commented on by not one, but two hierarchical bodies – client and agency. The operative word here is “breakthrough.”

Branding 83

Branding Experience Experiments Research 83

Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. According to recent research reported by Forbes, 93% of B2B companies say that content marketing generates more leads than traditional marketing methods.

Branding 71

Branding Research Experience Experiments 71

Sales and Marketing Management

NOVEMBER 8, 2017

Once you learn how to use data in a controlled setting, scale your process to the rest of the company. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Peform A/B tests with different employees and user groups. Measure the experience and implement changes.

Groups 87

Groups Industry Experience Experiments 87

Sales and Marketing Management

MARCH 2, 2018

Once you learn how to use data in a controlled setting, scale your process to the rest of the company. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Perform A/B tests with different employees and user groups. Measure the experience and implement changes.

Groups 72

Groups Industry Experience Experiments 72

Sales and Marketing Management

MARCH 22, 2019

CSO Insights found that although nine out of 10 buyers acknowledge interest in engaging with sellers earlier in the buying process, 70 percent engage a seller after already identifying and clarifying their needs, while 44 percent have already identified solutions. This type of buyer testing rarely happens in B2B.

Branding 72

Branding Game Industry Research 72

Sales and Marketing Management

DECEMBER 10, 2018

Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. But throw that away during the drafting process. It’s Worth the Effort.

Campaign 87

Campaign Dogs Laws Branding 87