Sales and Marketing Management

MARCH 8, 2018

But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. That’s why we put it to the test in brand new research, covered below. At the outset, participants were randomly assigned to a range of different test conditions.

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

FEBRUARY 10, 2020

You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Similar to the Google and Microsoft conferences, you’ll get a chance to attend keynotes, participate in workshops, and test out new product demos — all while enjoying plenty of networking opportunities.

San Francisco 91

San Francisco 2020 San Jose New York 91

SalesFuel

MAY 20, 2024

“Across the board, auditory recommendations for products like brownies, blenders and beer were more influential than textual ones.” The difference in effect was purely psychological. They tested this theory by showing participants text ads that made each word disappear shortly after it was shown.

Psychology 52

Psychology Branding Research Humane 52

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. If you’re engaged in a product launch and need some imagery to match your company colors, spend some time here. Do you use clothing to brand yourself? So test away. Boring PowerPoint?

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Pro-Test Bulgaria Game New Zealand 54