Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. According to recent research reported by Forbes, 93% of B2B companies say that content marketing generates more leads than traditional marketing methods.

Branding 71

Branding Research Experiments Experience 71

Sales and Marketing Management

NOVEMBER 8, 2017

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Perform a pilot test. Bank of America did this.

Groups 87

Groups Industry Experiments Experience 87

Sales and Marketing Management

MARCH 2, 2018

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Perform a pilot test. Bank of America did this.

Groups 72

Groups Industry Experiments Experience 72

Sales and Marketing Management

MARCH 8, 2020

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. CRM will become more predictive.?

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. Do you use clothing to brand yourself? I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird.

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54