Sales and Marketing Management

MAY 28, 2020

Demand generation enables you to make smart marketing decisions for your company. Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. Providing a positive experience for all your website visitors is a must. Increase In Digital Advertisement Spending.

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2020 Jordan Campaign Experiments 108

Sales and Marketing Management

AUGUST 16, 2018

It is often the first thing recipients see, and if it comes from your company name or a department, it’s not going to get a lot of attention. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it.

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Campaign Branding Adoptable Industry 59

Sales and Marketing Management

JUNE 29, 2020

Author: Kelly Barcelos Many B2B companies are seeing sales decline as buyer behavior has changed due to the coronavirus pandemic. Remote hiring is a different experience from hiring in-person. It is your responsibility to your potential employees and to your company to ensure that you have a recruitment process that works.

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Campaign Experiments Experience Rights 48

Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. Our company attends anywhere from eight to 10 conferences a year, so we have a decent idea of where to direct your attention. Besides, the choice of venue couldn’t be better.

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San Francisco 2020 San Jose New York 91

Sales and Marketing Management

FEBRUARY 5, 2018

Today we explain exactly how direct dial phone numbers can improve your team’s connect rate, their productivity, and ultimately the amount of revenue they generate for your company. And, of course, an increase in closed deals results in more revenue for your company. Ready to learn more? Keep reading. The Importance of Connect Rate.

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Industry Campaign Research Experiments 83

Sales and Marketing Management

FEBRUARY 12, 2018

Author: Andy Cunningham Who are you as a company? To respond, you must fully understand what – at at its core – your company does, what your value proposition is to your most important customers, how you are positioned vis-à- vis your competition, and how to tell your story in a compelling way. And why do you matter?

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Emotional Branding Lifestyle Campaign 72