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Animal Researchers' Emotional Blackmail

Critter News

Here's a succinct letter to the editor that summarizes the emotional blackmail propogated by animal researchers. The million dollar ad campaign by the Foundation for Biomedical Research (“Critical research,” Nov. Tags: animal research drug companies medical research. How stupid do they think we are?

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British-Funded Lab Under Investigation in Malaysia

Critter News

Malaysia is considering shutting down a controversial British-funded animal testing lab if there is evidence of cruelty there, the goverment's top veterinary official said on Sunday. If animal testing cannot be conducted in the United States or Europe, I see no reason why they should be allowed here," Abdul Aziz was quoted as saying.

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Direct Dials: The Secret to B2B Sales Success

Sales and Marketing Management

Today we explain exactly how direct dial phone numbers can improve your team’s connect rate, their productivity, and ultimately the amount of revenue they generate for your company. According to industry research, the average connect rate is 18 calls per connection ( source ). Ready to learn more? Keep reading.

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What is Your Company’s DNA?

Sales and Marketing Management

Author: Andy Cunningham Who are you as a company? To respond, you must fully understand what – at at its core – your company does, what your value proposition is to your most important customers, how you are positioned vis-à- vis your competition, and how to tell your story in a compelling way. And why do you matter?

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. How can you have some fun with your company wearables? So test away.