SalesFuel

JULY 18, 2024

Each episode offers expert insights backed by the latest research studies, covering an array of topics including: • Reading Emotions to Enhance Sales Success: Learn how to interpret and leverage emotional cues to improve sales outcomes. Why Listen?

Emotional 104

Emotional Research Campaign Branding 104

Sales and Marketing Management

OCTOBER 5, 2020

The power of authentic sponsored content from adored content creators has turned the once well-kept secret into a standard practice (and a billion dollar industry ). However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign.

Branding 77

Branding Emotional Campaign Unwanted 77

Sales and Marketing Management

DECEMBER 30, 2019

This kind of relationship is more akin to being friends with customers by developing an emotional connection and interacting with them at a personal level to gain mileage in marketing and sustain the business. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns.

Branding 71

Branding Emotional Campaign Experiments 71

Sales and Marketing Management

NOVEMBER 4, 2019

Author: Jimmy Verrett Take a moment to look around, and I suspect you’ll quickly find anecdotal evidence to support what research now confirms : Increased consumption of content is shortening attention spans. Ask yourself: How will your content make their lives better? What benefit is achieved through interaction with your content.

Branding 54

Branding Campaign Emotional Experiments 54

Sales and Marketing Management

JUNE 12, 2017

Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. One is the obsession with data. “If

Emotional 87

Emotional Campaign Science Laws 87

Sales and Marketing Management

FEBRUARY 12, 2018

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Coca-Cola is carefree.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. His content providers are contract workers.

Advocacy 91

Advocacy Arlington Phoenix Tennessee 91