Sales and Marketing Management

SEPTEMBER 17, 2018

Although many sales emails are quickly zapped into electronic junkyards, some companies are highly successful in implementing cold email campaigns. Tests have shown that a subject line like “Your Qualified Leads” can outperform one like “Generate a Flood of Leads.” After all, don’t most emails end up in the trash folder? Be personal.

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Sales and Marketing Management

AUGUST 16, 2018

For example, you could highlight: A new product with only 50 in stock. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it. It’s no good putting time and effort into creating a campaign without knowing if it’s actually going to work.

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Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Podcasts are a prime example. . While this helps your show catch some additional downloads, it also creates an opportunity to begin A/B testing top website pages with and without an audio component.

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SalesFuel

JANUARY 24, 2025

For industries that score a lower-than-average open rate, encourage your clients to test varying subject lines. Email Campaign Timing Consumers tend to check out email messages soon after they receive them. Data from operators such as Brevo show that email campaigns do better when theyre sent on Tuesday and Thursdays.

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SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand lift studies can detect whether ad campaigns are attracting attention. Researchers found a 4.7

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Branding Campaign Research Rights 59

SalesFuel

JANUARY 20, 2025

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. Poor Results from Current Marketing Strategies Have your clients campaigns plateaued?

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SalesFuel

NOVEMBER 18, 2024

You need to offer them post-promotion analysis and scenario testing to measure each marketing promotion’s success. For example, your client’s target audience might care a lot about the environment. That way the next marketing promotions campaign will be an even bigger success. That’s where you come in to save the day.

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Lifestyle Research Campaign Rights 59

SalesFuel

FEBRUARY 26, 2025

This minimizes the chances of launching a product that flops or investing in a marketing campaign that doesnt connect. What's working, what's not, and how to improve businesses use digital marketing research tools to stay on top of online trends, customer engagement, and campaign performance.

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Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. One example that pops up is Morgan Freeman. So test away.

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SalesFuel

JANUARY 20, 2025

These tech-powered campaigns are built to last. Unlike traditional approaches, where campaign adjustments are reactive, AI anticipates shifts in customer behavior and optimizes strategies before issues arise. With AI, it's no longer about creating a single great ad it's about building a customized campaign that drives actual results.

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