Sales and Marketing Management

MAY 28, 2020

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences.

2020 108

2020 Jordan Campaign Experience 108

Sales and Marketing Management

FEBRUARY 10, 2020

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You can also rub elbows with influential people.

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Most marketing teams don’t test enough.

San Francisco 83

San Francisco Adoptable Factory 2014 83

Sales and Marketing Management

APRIL 16, 2017

For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. It’s also allowed them to double down on A/B testing requirements and agile tactics driven by real-time data.

Branding 89

Branding 2016 Campaign Adoptable 89

Sales and Marketing Management

AUGUST 16, 2018

Author: Patrick Foster Emails are an incredibly effective selling tool. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it. It’s no good putting time and effort into creating a campaign without knowing if it’s actually going to work.

Campaign 59

Campaign Adoptable Branding Industry 59

Sales and Marketing Management

FEBRUARY 5, 2018

In our experience, the following tips will help you make the most informed decision: Request a free trial to put each vendor’s data to the test. For more information about selecting a data provider or prospecting tool, check out the following articles: A Guide to B2B Data Providers. Determine where each vendor gets their data.

Industry 83

Industry Campaign Research Experience 83

Sales and Marketing Management

JUNE 26, 2019

The best advertising and marketing campaigns are story-based. It’s a form of social proof, a powerful tool extolled by Robert Cialdini, the author of the best-selling book “Influence.” Test, test, test!? Use stories. ?The Make it beautiful. As a sales leader, your job is to help your sales reps do the same.

Science 48

Science Campaign Game Industry 48