Sales and Marketing Management

JANUARY 22, 2021

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. If you’re not testing today, begin by setting a goal to run two tests per week.

Campaign 143

Campaign 2020 2019 Experience 143

Sales and Marketing Management

MAY 28, 2020

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences.

2020 108

2020 Jordan Campaign Experience 108

Sales and Marketing Management

JUNE 29, 2020

Remote hiring is a different experience from hiring in-person. It is your responsibility to your potential employees and to your company to ensure that you have a recruitment process that works. Make certain you have a system in place to test your technologies ahead of time and ask the interviewer to do the same. Get innovative.

Campaign 48

Campaign Experience Experiments Rights 48

Sales and Marketing Management

JUNE 26, 2019

The best advertising and marketing campaigns are story-based. Test, test, test!? Applying some scientific rigor to the way you work with your reps and your customers will garner better processes and better results. Use stories. ?The Make it beautiful. He is also the co-founder of the podcast Behavioral Grooves.

Science 48

Science Campaign Game Industry 48

Sales and Marketing Management

APRIL 16, 2017

For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. It’s also allowed them to double down on A/B testing requirements and agile tactics driven by real-time data.

Branding 89

Branding 2016 Campaign Adoptable 89

Sales and Marketing Management

MARCH 26, 2017

Oftentimes, head nodding during the planning process doesn’t bear out in practice. Agility around objectives rarely works, but agility around execution and tactics can help you stay nimble, test new ideas and make faster adjustments to get back on track. Put some juice across resources and departments to fix that. Be patient.

2017 48

2017 Campaign Bears Industry 48

Sales and Marketing Management

FEBRUARY 12, 2018

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. What may seem obvious at first flush is actually a complex process of discovering DNA and working with it to determine a positioning strategy. And how do you figure that out? Red Bull is extreme.

Emotional 72

Emotional Branding Lifestyle Campaign 72