Sales and Marketing Management

JANUARY 22, 2021

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. If you’re not testing today, begin by setting a goal to run two tests per week.

Campaign 143

Campaign 2020 2019 Experience 143

Animal Person

MARCH 29, 2009

The underlying premise is that you can know what is right (such as me knowing what's right then eating cow flesh in the form of filet mignon for a year), but that by no means will necessarily manifest in your behavior. This, now, is a very practical matter, where all measures we take must be tested empirically on their consequences.

Psychology 100

Psychology Animal Rights Movement Campaign Vegan 100

Sales and Marketing Management

MAY 28, 2020

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences.

2020 108

2020 Jordan Campaign Experience 108

Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity.

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

AUGUST 16, 2018

Hitting all the right notes and getting your customer to engage can be hard. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it. To that end, you should always split test your emails before sending them.

Campaign 59

Campaign Adoptable Branding Industry 59

Sales and Marketing Management

FEBRUARY 5, 2018

Impressive right? In our experience, the following tips will help you make the most informed decision: Request a free trial to put each vendor’s data to the test. The continuously updated sales intelligence enables sales and marketing teams to execute more effective marketing campaigns and improve lead generation efforts.

Industry 83

Industry Campaign Research Experience 83

Sales and Marketing Management

MARCH 26, 2017

You know what they say about best-laid plans, right? Prioritize the right numbers. If you’re focused on reducing your cost-per-lead at the expense of driving more of the right leads into the sales pipeline, you might have two problems. Who has motivation to partner with you and prioritize the right tasks and outcomes?

2017 48

2017 Campaign Bears Industry 48