Sales and Marketing Management

FEBRUARY 5, 2018

According to industry research, the average connect rate is 18 calls per connection ( source ). Now, you’re probably thinking, “Okay that’s great, but where do I get direct dials without spending hours researching my prospects?” To understand the power of a direct dial phone number, we must first discuss connect rate.

Industry 83

Industry Campaign Research Experience 83

Sales and Marketing Management

FEBRUARY 12, 2018

They carry a core instruction set that informs the actions and outcomes of their work. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Only then can it move forward and make well-informed marketing decisions. And how do you figure that out?

Emotional 72

Emotional Branding Lifestyle Campaign 72

SalesFuel

NOVEMBER 18, 2024

You need to offer them post-promotion analysis and scenario testing to measure each marketing promotion’s success. That means researching your clients’ target audiences and utilizing audience segmentation. Audience Research So, how do you get that data on consumer age, locations, interests, etc.? Marketing information (e.g.,

Lifestyle 59

Lifestyle Research Campaign Rights 59

SalesFuel

NOVEMBER 22, 2024

While scavenging the internet and other public platforms, Open Source Intelligence (OSINT) users cull information and then analyze it to yield valuable intelligence. In this information age, making sense of all the data we're collecting is the biggest challenge we face, and simultaneously, our biggest opportunity.

Collecting 52

Collecting Culling Ethics Dissection 52

10,000 Birds

MARCH 14, 2011

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Hunters will be required to pass and ID test.

2011 262

2011 Kentucky Tennessee Hunting 262