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Do Your Clients’ Marketing Promotions Promise Value?

SalesFuel

You need to offer them post-promotion analysis and scenario testing to measure each marketing promotion’s success. That means researching your clients’ target audiences and utilizing audience segmentation. Audience Research So, how do you get that data on consumer age, locations, interests, etc.? Marketing information (e.g.,

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Direct Dials: The Secret to B2B Sales Success

Sales and Marketing Management

According to industry research, the average connect rate is 18 calls per connection ( source ). Now, you’re probably thinking, “Okay that’s great, but where do I get direct dials without spending hours researching my prospects?” To understand the power of a direct dial phone number, we must first discuss connect rate.

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What is Your Company’s DNA?

Sales and Marketing Management

They carry a core instruction set that informs the actions and outcomes of their work. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Only then can it move forward and make well-informed marketing decisions. And how do you figure that out?

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ACTION ALERT! Tomorrow, MARCH 15, 2011, is the deadline for public.

10,000 Birds

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Hunters will be required to pass and ID test.

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