Sales and Marketing Management

DECEMBER 10, 2018

Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Now, let’s say you buy the same 10,000 prospects for the same $1,000, but you target them with a more compelling email campaign. However, if he's more interested in desert plants, then the message isn’t relevant.

Campaign 87

Campaign Dogs Laws Branding 87

Sales and Marketing Management

FEBRUARY 12, 2018

Like people, companies are organisms that reflect their creators, their environments, their obstacles, and their strengths. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. And how do you figure that out? Missionaries.

Emotional 72

Emotional Branding Lifestyle Campaign 72

10,000 Birds

MARCH 14, 2011

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. That is one year for one organization.

2011 244

2011 Kentucky Tennessee Hunting 244