Sales and Marketing Management

DECEMBER 10, 2018

Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Now, let’s say you buy the same 10,000 prospects for the same $1,000, but you target them with a more compelling email campaign. But throw that away during the drafting process.

Campaign 87

Campaign Dogs Laws Branding 87

Sales and Marketing Management

FEBRUARY 12, 2018

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. What may seem obvious at first flush is actually a complex process of discovering DNA and working with it to determine a positioning strategy. And how do you figure that out? Red Bull is extreme.

Emotional 72

Emotional Branding Lifestyle Campaign 72

SalesFuel

NOVEMBER 22, 2024

Organizations that process this wealth of data get to gain the invaluable upper hand. Open Source Intelligence (OSINT): Overview OSINT relies on collecting information from diverse, openly accessible sources: social media posts, research papers, government records, and even the dark web.

Collecting 52

Collecting Culling Ethics Dissection 52

SalesFuel

JANUARY 20, 2025

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. Poor Results from Current Marketing Strategies Have your clients campaigns plateaued?

Campaign 64

Campaign Branding Industry Collecting 64

Sales and Marketing Management

NOVEMBER 20, 2020

Perhaps there’s groundwork to be covered, such as an email campaign they would like to align with marketing or a few social posts they’d like to share on LinkedIn. This is much more efficient than researching a contact, making a call, noting the outcome and then updating CRM. Schedule around individual productivity patterns.

Whales 86

Whales Whaling Research Turkey 86

SalesFuel

JANUARY 20, 2025

As AI inserts itself into the ad landscape, the entire process is being flipped on its head for the better. These tech-powered campaigns are built to last. Unlike traditional approaches, where campaign adjustments are reactive, AI anticipates shifts in customer behavior and optimizes strategies before issues arise.

Campaign 52

Campaign Pro-Test Branding Industry 52