Sales and Marketing Management

DECEMBER 10, 2018

Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Now, let’s say you buy the same 10,000 prospects for the same $1,000, but you target them with a more compelling email campaign. But throw that away during the drafting process.

Campaign 87

Campaign Dogs Laws Branding 87

Sales and Marketing Management

FEBRUARY 12, 2018

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. What may seem obvious at first flush is actually a complex process of discovering DNA and working with it to determine a positioning strategy. And how do you figure that out? Red Bull is extreme.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

NOVEMBER 20, 2020

Perhaps there’s groundwork to be covered, such as an email campaign they would like to align with marketing or a few social posts they’d like to share on LinkedIn. This is much more efficient than researching a contact, making a call, noting the outcome and then updating CRM. Schedule around individual productivity patterns.

Whales 86

Whales Whaling Research Turkey 86