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Animal Researchers' Emotional Blackmail

Critter News

The million dollar ad campaign by the Foundation for Biomedical Research (“Critical research,” Nov. It is all about convincing us that a cure for everything is just around the corner as long as we keep funding their animal research gravy train. From the Spokesman-Review in Spokane, WA. 10) is public relations at its worst.

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . This may include creative story-telling, original content, digital training videos, and more. Now for some good news: This is temporary.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You could also venture to over San Francisco, which is just a short train ride away.

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What is Your Company’s DNA?

Sales and Marketing Management

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. And how do you figure that out? Positioning lies at the center of every single decision you make, from your go-to-market strategy, to the skill set you seek in your hires, to the way you invest precious resources.

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Hiring B2B Sales Professionals During and Post COVID-19

Sales and Marketing Management

Make certain you have a system in place to test your technologies ahead of time and ask the interviewer to do the same. Dig into this talent pool because it has several benefits: You don't need to run an active recruiting campaign. Spend some time to create a detailed and well-thought-out recruitment procedure.

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ACTION ALERT! Tomorrow, MARCH 15, 2011, is the deadline for public.

10,000 Birds

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# I agree with what they say wholeheartedly because I’m not trained to do something like that when they are. Hunters will be required to pass and ID test.

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Training videos to reinforce learning? So test away.