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Our Favorite Bird Books (and one pair of Binoculars) of 2022

10,000 Birds

Here are ten titles (it could have been more) selected for their uniqueness, excellence in writing and research, and giftability. Lees and Gilroy delineate vagrancy status and trends for every bird family worldwide, highlighting examples, synthesizing research, and framing it all with their own thoughts and conclusions.

Sri Lanka 231
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

The best way to link your customer data together is to use a unique identifier such as a URL to collect your information. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Peform A/B tests with different employees and user groups. Bank of America did this.

Groups 87
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

The best way to link your customer data together is to use a unique identifier , such as a URL to collect your information. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Perform A/B tests with different employees and user groups. Bank of America did this.

Groups 72
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What is Your Company’s DNA?

Sales and Marketing Management

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Cunningham is the co-founder and president of Cunningham Collective , a marketing, brand and communication firm dedicated to bringing innovation to market.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.