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Stop selling products and start making emotional connections

Sales and Marketing Management

Teaser: Great brands succeed by seeking intimate emotional connections with customers. Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them. Great brands succeed by seeking intimate emotional connections with customers. read more'

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The Best Sales Call Questions are Powered by Outstanding Emotional Intelligence

SalesFuel

Whether it’s needs discovery or handling objections, emotional intelligence will inform the best sales call questions needed for B2B success. Likewise, a keen EQ will help you comprehend the buyer’s emotions and motivations. It’s defined as an “understanding of our own emotions and their effects on our performance.”

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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?” The majority of companies don’t have anyone who owns their customer experience or who loses sleep at night over how the company is treating customers.

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Animal Researchers' Emotional Blackmail

Critter News

Here's a succinct letter to the editor that summarizes the emotional blackmail propogated by animal researchers. They want us to keep on funneling billions and billions of taxpayer dollars to the drug companies, the research universities and the suppliers of the animals and the animal testing equipment. How stupid do they think we are?

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B2B Emotional Sales Formula - Curiosity. Obsession. Fever. Action. Passion.

Sales and Marketing Management

So I want to deconstruct each one as an emotional manual for sellers in this quick post in reverse chronological order. If you are not wildly passionate about your product and service and the company culture you're a part of, quit now. I know, you fell into sales, and perhaps from there, sales management.

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Connect Emotionally and Save the Product Features for Your Brochures

Sales and Marketing Management

Rob Mitchell, CEO of FT Longitude, a marketing services division of the Financial Times, offers four ways that B2B companies can use their thought leadership to connect emotionally with their audience. Thought leadership that demonstrates an appreciation of these emotions is […]. Senior executives are not robots.

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El Pato Mexicano and more Monterrey marvels

10,000 Birds

My company has an office in Monterrey so my trip wasn’t the first time to this industrial city, nor will it be the last. Hearts racing and tears of emotion welling up in our eyes! The emotional high of the owl was never going to give this lake a fair chance but even so I would say this spot was the least attractive of the day.

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