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Using Motivations to Turbo-Charge Your Career

Sales and Marketing Management

So recent developments in the field of psychology that point to intrinsic motivations as the key to peak creativity and performance could help sales professionals. That makes you more valuable to your company and your customers. Murphy is a Columbia University-trained social psychology practitioner and founder of Inside8.com

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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. That’s why we put it to the test in brand new research, covered below. At the outset, participants were randomly assigned to a range of different test conditions.

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Mindful management has never been more important

Sales and Marketing Management

Author: Paul Nolan As the COVID-19 pandemic extended beyond a couple months of working remotely, five work companions from a New York AI and machine-learning company searched vacation rental websites for a place they could isolate together to work and enjoy each other’s company. We come from a company that has a really strong culture.

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. If you’re engaged in a product launch and need some imagery to match your company colors, spend some time here. How can you have some fun with your company wearables? So test away.