Sales and Marketing Management

MARCH 8, 2018

But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. That’s why we put it to the test in brand new research, covered below. At the outset, participants were randomly assigned to a range of different test conditions.

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Sales and Marketing Management

JULY 20, 2017

So recent developments in the field of psychology that point to intrinsic motivations as the key to peak creativity and performance could help sales professionals. That makes you more valuable to your company and your customers. Murphy is a Columbia University-trained social psychology practitioner and founder of Inside8.com

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Sales and Marketing Management

AUGUST 20, 2020

Author: Paul Nolan As the COVID-19 pandemic extended beyond a couple months of working remotely, five work companions from a New York AI and machine-learning company searched vacation rental websites for a place they could isolate together to work and enjoy each other’s company. We come from a company that has a really strong culture.

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Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. If you’re engaged in a product launch and need some imagery to match your company colors, spend some time here. How can you have some fun with your company wearables? So test away.

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