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Animal Researchers' Emotional Blackmail

Critter News

Here's a succinct letter to the editor that summarizes the emotional blackmail propogated by animal researchers. The million dollar ad campaign by the Foundation for Biomedical Research (“Critical research,” Nov. Tags: animal research drug companies medical research. How stupid do they think we are?

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Hard for you to say you’re sorry?

Sales and Marketing Management

If the latter scenario has ever happened to you or your company, you have entered the Service Recovery Paradox (SRP): the situation in which a customer thinks more highly of you after you have corrected a problem than if they never had. Prior to our latest research, apologies had been a reasonably well-studied area. Response speed.

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Companies provide these workers with data, contact history, service history, and so on to help them answer whatever questions the customer asks. But companies focus so much on the relationship between customers and data that they often ignore how smart data practices affect employees. Perform a pilot test.

Groups 87
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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

Author: Paul Nolan The mission of Atlanta-based Hodges-Mace, LLC, is to help its client companies communicate clearly the full details about their employee benefits package so workers can get the most out of them. These benefits feed into our culture and show that we are a caring company.”. A wave of wellness. a 75% participation rate.

Georgia 102
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Companies provide these workers with data, contact history, service history, and so on to help them answer whatever questions the customer asks. But companies focus so much on the relationship between customers and data that they often ignore how smart data practices affect employees. Perform a pilot test.

Groups 72
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What is Your Company’s DNA?

Sales and Marketing Management

Author: Andy Cunningham Who are you as a company? To respond, you must fully understand what – at at its core – your company does, what your value proposition is to your most important customers, how you are positioned vis-à- vis your competition, and how to tell your story in a compelling way. And why do you matter?

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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.