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Solid Air: Invisible Killer Saving Billions of Birds From Windows–A Book Review

10,000 Birds

The first half describes the problem (why birds hit windows, the scale of the deaths, scientific research, what happens when birds strike windows) and the second half discusses what to do about it (community and worldwide education, window deterrent solutions, legal mandates and building codes, citizen science–what individuals can do).

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Growing Number of Scientists Question Animal Research

Critter News

The feud between animal rights activists and researchers is among the bitterest in science. But many researchers - although adamant that animal research remains critical to finding cures and expanding medical knowledge - have come to concede that using creatures as human stand-ins is unnecessary for many procedures.

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Europeans Continue to Search for Alternatives to Animal Research.Why Not Americans?

Critter News

At a conference in Brussels, Belgium on 6 November, European Commission Vice-President Günter Verheugen, and Science and Research Commissioner Janez Potocnik restated the EU's commitment to the reduction of animal testing. Tags: europe animal research drug companies medical research. What gives?

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4 Forever Changes Transforming B2B Revenue Activities

Sales and Marketing Management

For example, we are currently conducting brain research and field studies to determine the performance of traditional static marketing content such as eBooks versus more interactive assets. email, phone calls and web conferences. Recent research shows this can actually backfire when it comes to keeping and growing existing business.

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Maximizing Motivation: Why Well-Intentioned Incentive Programs Don’t Work and How to Improve Them

Sales and Marketing Management

Similarly, giving people the opportunity to attend a conference or learn something new can be a nice way to recognize high performers. It took inventory and tested the appeal of a wide range of both tangible and intangible rewards. Let’s return to the company who started with the misdirected recognition program.

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