SalesFuel

MAY 13, 2024

Furthermore, research must proceed any attempt to provide a meaningful solution. The emotional connection of stories is powerful and can differentiate you and your product from your competition. Ideally, each segment of content reflects your brand and your solution narrative. Justify why you can be trusted.

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Emotional Branding Research 116

SalesFuel

JUNE 16, 2024

Bonus Content for Manage Smarter Listeners [link] "In business, we throw the word team around far too casually." James Scouller Connect with James Scouller : LinkedIn: [link] X/Twitter: [link] Facebook: [link] YouTube: [link] SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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Groups Psychology Research Experiments 110

SalesFuel

JUNE 12, 2024

It’s up to you to capitalize on these emotions. And be sure to pass along to links to resources for content, such as a blog or LinkedIn group. Photo by Mikhail Nilov SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement They are eager and excited to start working with you.

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Neglecting Emotional Experiments Experience 52

Sales and Marketing Management

JUNE 10, 2019

New research we conducted with Professor Nick Lee of Warwick Business School focuses on the apology because unless those three recovery activities are communicated effectively in the right apology framework, you reduce the possibility that everyone inside your affected client company will appreciate and give you credit for your efforts.

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Emotional North America Research 2018 93

Sales and Marketing Management

DECEMBER 30, 2019

This kind of relationship is more akin to being friends with customers by developing an emotional connection and interacting with them at a personal level to gain mileage in marketing and sustain the business. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns.

Branding 71

Branding Emotional Campaign Experiments 71

Sales and Marketing Management

NOVEMBER 4, 2019

Author: Jimmy Verrett Take a moment to look around, and I suspect you’ll quickly find anecdotal evidence to support what research now confirms : Increased consumption of content is shortening attention spans. Ask yourself: How will your content make their lives better? What are they learning from you?

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Branding Campaign Emotional Experiments 54

Sales and Marketing Management

FEBRUARY 12, 2018

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It

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Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JUNE 1, 2018

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Research behind the persuasiveness of storytelling is well-publicized. Storytelling is enjoying something of a resurgence, particularly in this era of content marketing.

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Emotional Rats Morals Research 90

Sales and Marketing Management

FEBRUARY 26, 2019

Author: Paul Nolan An executive at a Fortune 1,000 company recently kicked off a summit for several hundred of the company’s content strategists, project managers and digital marketers with a story about an experience he had only days before at his neighborhood Starbucks. Craving engagement.

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2000 2018 San Francisco Dallas 48

SalesFuel

OCTOBER 2, 2024

A report from Optimove recommends embedding “dynamic content highlighting the products of greatest likely interest to each customer based on each customer’s latest browsing/purchase activity.” The content will still be up to date. Make sure your client’s emails always meet that criteria with action-driven product recommendations.

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Emotional Branding Game Research 76

Animal Ethics

NOVEMBER 29, 2006

According to Dr. Spock: Most families have become more conscious about the fat content of meats, and many are choosing the lower-fat cuts. Researchers have also learned that the cancer-causing chemicals that form in beef as it cooks also tend to form in chicken. Unfortunately, switching from red meat to chicken does not help very much.

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Animal Meat Cows District of Columbia 40

SalesFuel

MAY 6, 2024

It also “contributes to the intentional act of setting aside time to explore the contents of the mail.” Positive vibes + anticipation = a slew of positive emotions experienced by consumers when they receive mail. This anticipation leads to “a sense of surprise and curiosity upon its arrival.”

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Emotional Campaign Branding Collecting 52

Sales and Marketing Management

SEPTEMBER 1, 2017

Another project was to get an American Psychological Association (APA) researcher to pull all the studies on two topics: decision making and emotions. This was done for my next couple books, but it’s given me content for article writing, blog posts and more. Get bold — crazy bold — with your marketing ideas.

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Pro-Test Bulgaria Game New Zealand 54