SalesFuel

SEPTEMBER 26, 2024

Fortunately, research shows the best ways to connect via writing with your audience. That means focusing on a simple message, along with form and content. And 29% will not engage with sales professionals who share misleading research, according to our surveys. The Challenges of Business Writing Not everyone excels at writing.

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SalesFuel

NOVEMBER 14, 2024

Their belief is that, among other skillsets, salespeople need: Emotional intelligence Communication skills Analytical skills Therefore, even with genetic predispositions, a professional seller still needs selling skills to succeed at a standard sales job. The research shows there are, indeed, people who are ‘wired for sales’.

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Sales and Marketing Management

JUNE 10, 2019

New research we conducted with Professor Nick Lee of Warwick Business School focuses on the apology because unless those three recovery activities are communicated effectively in the right apology framework, you reduce the possibility that everyone inside your affected client company will appreciate and give you credit for your efforts.

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Sales and Marketing Management

FEBRUARY 12, 2018

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It

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Sales and Marketing Management

JUNE 1, 2018

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? Research behind the persuasiveness of storytelling is well-publicized. Stories get a revival.

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Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird. So test away. Hoodies, hats or caps?

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