TEST Course Emotional Research 
Sales and Marketing Management
JULY 20, 2017
Motivations are things like your sense of accomplishment in closing a huge deal, belonging to a team, security in knowing you’re good at what you do and freedom to chart your own course. Here’s an example from research I’ve conducted into how motivations define conflict and compatibility in any relationship—including at work.
Sales and Marketing Management
FEBRUARY 12, 2018
Not chemical, biological DNA, of course, but what I call corporate DNA. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. And how do you figure that out? Coca-Cola is carefree. Red Bull is extreme.
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