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According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Virtual Demos and PoCs. Today, the stakes are higher than ever for them to make a good impression. . Leverage Data.
It will be able to provide insight about what techniques work in a meeting or demo and tailor pitches for every opportunity. In one case study, a sales group tested an AI-driven sales technology that recommended accounts, contacts and opportunities to pursue, products to focus on during sales calls and messages tailored to buyers.
Experiment with different roles and responsibilities. Let young team members experiment with different roles, observe them carefully and get constant feedback from them on where their true passions lie. Have a plan to reinforce key learnings and put new behaviors to the test. Ask speakers to do follow-up emails or webinars.
You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. If you have time to experience the city, try Red Farm; it has some of the best dim sum in this part of the city, and it’s right near the conference venue.
It’s based on the idea that you let the prospect test out, or “take home,” your solution. This gives them a chance to be hands-on with your offering and experience it in action. Consider offering a demo, which allows them to see how the solution works and walks them through using it. Then they will fall in love and want to buy.
Which types of content and experiences drive self-service buyers to take more action, accelerate their interest and move them further down the proverbial funnel? Will these demos then steer prospects to a custom portal on a website where they are invited to collect what they find and share out to their buying team members? Takeaway: ?Sales
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