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Our Favorite Bird Books (and one pair of Binoculars) of 2022

10,000 Birds

Here are ten titles (it could have been more) selected for their uniqueness, excellence in writing and research, and giftability. There is a wealth of information about these marvelous creatures, given via prose essays, and charts, and tables – it’s all quite user-friendly. But this is more than a coffee table book.

Sri Lanka 219
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers. Perform a pilot test.

Groups 87
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers. Perform a pilot test.

Groups 72
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Gaining executive access: what messaging approach wins?

Sales and Marketing Management

That’s what we set out to find in our latest research study. In a simulation-based test scenario, the executives were told they were reading an email from an outside vendor sales rep they didn’t know and had never met with before. The seller offers benchmarking information comparing the prospect’s company to similar companies.

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Why I Question Animal Testing 2.2

Critter News

I particularly question the use of chimpanzees in medical research. I recently was escorted through a large primate research laboratory by its director. The director informed me that not only spit is apt to fly in such a situation; and at his urging we retreated. Like other mammals, they are capable of strong emotions.

Animal 100
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What is Your Company’s DNA?

Sales and Marketing Management

They carry a core instruction set that informs the actions and outcomes of their work. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. And how do you figure that out? In short, they have DNA.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? Research behind the persuasiveness of storytelling is well-publicized. Stories get a revival.