Sales and Marketing Management

NOVEMBER 8, 2017

Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Peform A/B tests with different employees and user groups. Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Bank of America did this.

Groups 87

Groups Industry Experiments Experience 87

Sales and Marketing Management

MARCH 2, 2018

Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Perform A/B tests with different employees and user groups. Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Bank of America did this.

Groups 72

Groups Industry Experiments Experience 72

Sales and Marketing Management

FEBRUARY 12, 2018

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. As the name suggests, customer-oriented companies win on the basis of connection in terms of both whom they serve and the experience they create.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JUNE 1, 2018

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Emotional 90

Emotional Rats Morals Research 90