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Our Favorite Bird Books (and one pair of Binoculars) of 2022

10,000 Birds

Myers, a professional birding guide in “real life,” summarizes the etymology and history of all common bird names (of bird families and groups, not all 10,000-plus species). This is a topic fraught with the danger of cliche, but Rogers knows how to use the essay form to tell a good story and convey the magic of emotional and worldview change.

Sri Lanka 262
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Seek third-party sources of information, leverage your internal data, and work to create a comprehensive view of a single group. What does the data say your company can you do for these customers that you cannot do for other groups? Evaluate your data and the power it provides, then get ready to test your theories.

Groups 87
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Seek third-party sources of information, leverage your internal data, and work to create a comprehensive view of a single group. What does the data say your company can you do for these customers that you cannot do for other groups? Evaluate your data and the power it provides, then get ready to test your theories.

Groups 72
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Mindful management has never been more important

Sales and Marketing Management

Online comments from readers mostly expressed admiration for the five coworkers’ ingenuity, though some disparaged the privilege it exposed of a group of highly paid professionals who were able to escape urban environments that were experiencing high rates of coronavirus cases. Many readers mentioned a disparity in income problem in the U.S.

Medical 54
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Make This the Year You Do Right by Animals

Animal Ethics

(e) Don’t purchase cosmetics or personal care products that were tested on animals when equally effective cruelty-free products are available. (f) Cruelty-free shopping guides that list companies that don't test their products on animals are available here , here and here. (h) A list of Humane Charities is available here.

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Top 10 Best Market Research Tools in 2025

SalesFuel

Focus Groups : Think of a focus group like a conversational mirror, reflecting back the honest opinions and perceptions of a targeted audience, helping you better understand what resonates. Why Market Research is Vital for Business Success There's no shortcut to building a business that stands the test of time.

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Use of Artificial Intelligence for Advertising

SalesFuel

Save Time and Resources: Automating repetitive tasks like ad placement and A/B testing frees up time for marketers to focus on strategy and creativity. Think about it: an ad that sends one group into a frenzy might barely register with another. AI simplifies this process by conducting large-scale tests across multiple ad variations.