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Our Favorite Bird Books (and one pair of Binoculars) of 2022

10,000 Birds

This is a topic fraught with the danger of cliche, but Rogers knows how to use the essay form to tell a good story and convey the magic of emotional and worldview change. Although I did test them thoroughly later, I knew from that first sight, this pair was made for me.

Sri Lanka 264
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Hard for you to say you’re sorry?

Sales and Marketing Management

a faulty experience with you. So, along with Lee, we created a test scenario and recruited 500 people across North America and Europe to imagine themselves in a service failure situation. Four different combinations of the five apology elements were created to test for the best approach. Make your apologies count.

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How to Make a Remote Sale

Sales and Marketing Management

To balance reason with emotion. It doesn’t need a long, meandering discussion about world politics, science, or global markets. In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. That’s because connections forge the bonds of trust. .

Agenda 157
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? The science behind storytelling. Stories get a revival. The way to do that is with a story.”.

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Gaining executive access: what messaging approach wins?

Sales and Marketing Management

In a simulation-based test scenario, the executives were told they were reading an email from an outside vendor sales rep they didn’t know and had never met with before. This approach introduces an unconsidered or underappreciated need to the executive, based on the seller’s experience with other customers.

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Top 40+ Pre-Employment Assessment Tools

SalesFuel

Neuroticism evaluates emotional stability and how well someone handles stress and pressure. Early forms of psychometric tests emerged in the early 20th century, with tools like the Myers-Briggs Type Indicator (MBTI) paving the way for modern personality tests. In the market for technical talent?