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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

If you’re successful, you create a foundation for better customer experiences and longer-lasting partnerships. If you aren’t providing your customers with the most exceptional experiences, you become vulnerable to disruption from competitors who will claim they can. It’s disruptive, edgy, and we wanted to test it out in this scenario.

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How to Make a Remote Sale

Sales and Marketing Management

To balance reason with emotion. In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. Logistically, test your audio, microphone, and software in advance of the meeting. That’s because connections forge the bonds of trust. .

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What is Your Company’s DNA?

Sales and Marketing Management

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

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Mindful management has never been more important

Sales and Marketing Management

Ashwini Zenooz, a medical doctor who holds the CMO title at Salesforce.com, told WSJ that since the COVID-19 outbreak, her role has shifted from focusing on software products that Salesforce sells to clients in the medical industry to helping the tech giant’s employees address mental health issues that can arise from working remotely.

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