Remove TEST
Remove Emotional Remove Morals Remove Training
article thumbnail

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? The moral of your story is, ‘we did this for that client and we can do this for you, too.’”.