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Hard for you to say you’re sorry?

Sales and Marketing Management

New research we conducted with Professor Nick Lee of Warwick Business School focuses on the apology because unless those three recovery activities are communicated effectively in the right apology framework, you reduce the possibility that everyone inside your affected client company will appreciate and give you credit for your efforts.

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Is Medical Research on Animals REALLY the Only Way?

Critter News

Here's my response on medical research in general. I recently had a discussion about medical research using animals. There is more and more evidence that animal testing is NOT necessarily the best route to take. There is more and more evidence that animal testing is NOT necessarily the best route to take.

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What Neurodiverse Employees Want Managers to Understand

SalesFuel

The Hiring Process Some organizations pride themselves on putting candidates through grueling interviews and tests. Some experts suggest allowing neurodiverse candidates to stretch out tests and interviews over several days. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Industry 102
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Why I Question Animal Testing 2.2

Critter News

I particularly question the use of chimpanzees in medical research. I recently was escorted through a large primate research laboratory by its director. Like other mammals, they are capable of strong emotions. Tags: animal experimentation animal research. The following is from The Dragons of Eden by Carl Sagan.

Animal 100
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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

Researchers in one study monitored workers at five commercial laundry plants, including one plant that served as a natural control group since it didn’t implement the wellness program. Workers were offered free health assessments, including a blood sample tested for conditions such as diabetes and high cholesterol.

Georgia 102
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What is Your Company’s DNA?

Sales and Marketing Management

Like people, companies are organisms that reflect their creators, their environments, their obstacles, and their strengths. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Coca-Cola is carefree.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? Research behind the persuasiveness of storytelling is well-publicized. Stories get a revival.