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The Best Selling Tactics Demand Outstanding Writing

SalesFuel

Fortunately, research shows the best ways to connect via writing with your audience. Explaining that other clients have experienced a 10% ROI after investing in your product is a strong start. And 29% will not engage with sales professionals who share misleading research, according to our surveys.

Emotional 105
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. By combining insights about employees across the company, leaders can identify trends affecting employee happiness and productivity and take quick actions to correct issues.

Groups 87
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What Neurodiverse Employees Want Managers to Understand

SalesFuel

Deloitte reports that teams which include neurodiverse individuals “can be 30% more productive.” What manager wouldn’t want highly productive employees on their team? Accommodations may be needed to maximize neurodiverse employees' unique skills and traits to promote their productivity in meaningful ways.

Industry 102
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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

Researchers in one study monitored workers at five commercial laundry plants, including one plant that served as a natural control group since it didn’t implement the wellness program. Workers were offered free health assessments, including a blood sample tested for conditions such as diabetes and high cholesterol.

Georgia 102
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. By combining insights about employees across the company, leaders can identify trends affecting employee happiness and productivity and take quick actions to correct issues.

Groups 72
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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

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What is Your Company’s DNA?

Sales and Marketing Management

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. DNA-based positioning defines a company as a customer-centric Mother, a product-focused Mechanic, or a concept-oriented Missionary. Coca-Cola is carefree.