Sales and Marketing Management

MARCH 8, 2018

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

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Psychology Emotional Research Experience 63

Sales and Marketing Management

JULY 20, 2017

So recent developments in the field of psychology that point to intrinsic motivations as the key to peak creativity and performance could help sales professionals. Here’s an example from research I’ve conducted into how motivations define conflict and compatibility in any relationship—including at work. Author: Sean K.

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Psychology Research Emotional 79

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird. So test away. Hoodies, hats or caps?

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Pro-Test Bulgaria Game New Zealand 54