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Leaders Must Be Mindful of the Story Behind the Story

Sales and Marketing Management

The emotional and physical toll on people is mounting, as evidenced by a significant rise in the use of employee assistance hotlines and telehealth. This past week, I participated in a financial services webinar with the CHROs of Bank of America, Citi and Prudential Financial. Psychology is the answer.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

In addition, offer a discount coupon to tempt your users to make an emotional buying decision. Change around the sequence, send an email every few days, replace the case study with a free eBook, a free webinar, a free call of 10 minutes, and so on. In her free time, she writes and works in a field of marketing and popular psychology.

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Getting More Implementation From Your Outstanding Training Programs

Sales and Marketing Management

For example, our sales training series featured these skills training modules: Profitable Prospecting, Getting Qualified Appointments, Making Remarkable Presentations, Closing Sales, Staying Calm Under Stress, Satisfying Your Clients’ Emotional Needs, and many more. Learn more about this webinar and register to attend here.

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Mindful management has never been more important

Sales and Marketing Management

Experts say it’s too early to assess the psychological impact on any broad level of sending office workers home and having them collaborate almost entirely digitally. Sprouting Change provides employers a means to offer employees an educational webinar on anxiety and other mental health issues. That study was released in May.

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