Remove TEST
article thumbnail

Our Favorite Bird Books (and one pair of Binoculars) of 2022

10,000 Birds

This is a topic fraught with the danger of cliche, but Rogers knows how to use the essay form to tell a good story and convey the magic of emotional and worldview change. Although I did test them thoroughly later, I knew from that first sight, this pair was made for me.

Sri Lanka 235
article thumbnail

Hard for you to say you’re sorry?

Sales and Marketing Management

So, along with Lee, we created a test scenario and recruited 500 people across North America and Europe to imagine themselves in a service failure situation. Four different combinations of the five apology elements were created to test for the best approach. A fifth test condition only used two of the five elements to create a control.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Gaining executive access: what messaging approach wins?

Sales and Marketing Management

In a simulation-based test scenario, the executives were told they were reading an email from an outside vendor sales rep they didn’t know and had never met with before. This is an approach that we’ve tested and proven, as have others, but it has not been specifically tested with executives. Decision science has the answer.

article thumbnail

How to Make a Remote Sale

Sales and Marketing Management

To balance reason with emotion. It doesn’t need a long, meandering discussion about world politics, science, or global markets. Logistically, test your audio, microphone, and software in advance of the meeting. That’s because connections forge the bonds of trust. . Begin with an Understanding of the New Reality.

Agenda 157
article thumbnail

Is Medical Research on Animals REALLY the Only Way?

Critter News

I responded to a post on animalblog that cited a recent article in the journal "Proceedings" of the National Academy of Sciences. There is more and more evidence that animal testing is NOT necessarily the best route to take. Even if there are certain situations in which animal testing is the only option, ie.

article thumbnail

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? The science behind storytelling. Stories get a revival. The way to do that is with a story.”.