Sales and Marketing Management

MARCH 8, 2018

That’s why we put it to the test in brand new research, covered below. At the outset, participants were randomly assigned to a range of different test conditions. All were told to imagine they were decision-makers in a conversation with a sales rep from their long-term software vendor. Researching the “Why Evolve” Moment.

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Psychology Emotional Research Experience 63

Sales and Marketing Management

APRIL 13, 2020

To balance reason with emotion. Logistically, test your audio, microphone, and software in advance of the meeting. That’s because connections forge the bonds of trust. . Today, making or breaking the remote-sales game relies fully on our ability to make those connections. Begin with an Understanding of the New Reality.

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Agenda Emotional Adoptable Game 157

Sales and Marketing Management

FEBRUARY 12, 2018

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It

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Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

AUGUST 20, 2020

Ashwini Zenooz, a medical doctor who holds the CMO title at Salesforce.com, told WSJ that since the COVID-19 outbreak, her role has shifted from focusing on software products that Salesforce sells to clients in the medical industry to helping the tech giant’s employees address mental health issues that can arise from working remotely.

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Medical Psychology Houston New York 54

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

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Emotional Rats Morals Research 90