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Reduce Employee Turnover With These Tested Tactics 

SalesFuel

Tested Tactics Reduce Employee Turnover If you haven’t heard of microaggressions , here’s a reminder of the forms they can take. To counteract the negative impact of microaggressions, researchers recommend that managers start using micro-inclusions. Not surprisingly, the subjects in the researchers’ study experienced positive outcome.

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Some Hokkaido Winter Passerines

10,000 Birds

” A group of nine researchers published a paper titled “Exploring the fecal microbiome of the Eurasian Nuthatch (Sitta europaea)” Makes you wonder what they talked about during their lunch breaks. This is particularly interesting as newish research indicates that Common and Hoary Redpolls are actually the same species.

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Easy Ways to Boost Brand Lift

SalesFuel

If they are not sure where their campaigns are having an impact, brand lift research can help. Not surprisingly, researchers report that marketers can boost consumer attention through multiple strategies. For example, researchers say “ad frequency drives attentive reach.” Researchers found a 4.7

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Two Examples of Mice Experiments - Valid or Not?

Critter News

I came across these stories about two different medical experiments using mice. In this experiment, scientists tested whether lighting can cause depression. Aren't there better things to research? Whether intentionally or not, the title of the article catches the frivolity of the research."Don't

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Our Favorite Bird Books (and one pair of Binoculars) of 2022

10,000 Birds

Here are ten titles (it could have been more) selected for their uniqueness, excellence in writing and research, and giftability. For example, many photos are shot in poor light, obscuring the true colours. Whittaker’s research aims to disprove the centuries-old assumption that birds do not have a sense of smell.

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How to Boost Revenue with an Audio Commercial

SalesFuel

What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency. They tested this theory by showing participants text ads that made each word disappear shortly after it was shown.

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The Just-In-Time Training Revolution

Sales and Marketing Management

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions When it comes to enabling salespeople to be great “in the moment” across the different types of selling situations they face, the technology is there. Apply tested and proven frameworks – A salesperson is only as effective as the story he or she tells.