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Tips for Planning Multigenerational Travel Experiences

Sales and Marketing Management

Five tips for creating group incentive travel experiences that delight today's multigenerational workforce. The post Tips for Planning Multigenerational Travel Experiences appeared first on Sales & Marketing Management.

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7 Ways to Make Birding More Accessible: Practical Tips for Birders, Group Leaders, and Organizations

10,000 Birds

Her own experiences trying to determine accessible… Source Cat began birding for mental health and healing in college after a PTSD diagnosis, and had to find new ways to access birding as her form of joy and mindfulness in the natural world after a series of physical injuries and illnesses left her with limited mobility.

Groups 228
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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?”

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Manage Smarter 255 — Real Teams vs. Performance Groups with James Scouller

SalesFuel

James Scouller is an executive coach, author, and leadership thought leader with over 20 years of experience coaching leaders and their teams. Scouller emphasizes the importance of distinguishing between genuine teams and performance groups, particularly at the senior management level.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. In today’s experience economy, more and more consumers prioritize doing over having. Engaged customers are more likely to share positive experiences on social media. More likely to remain loyal (44 percent said they rarely or never “shop around”).

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success. Covering the Bases.

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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

Here at Creative Group, design thinking helped lead to the genesis of i|xperience® – our proprietary, human-centered design methodology. It centers on the participant’s entire journey and infuses all the things that make up an amazing experience: intrigue, inspiration, influence, impression, interruption and immersion.