Sales and Marketing Management

JULY 19, 2017

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions When it comes to enabling salespeople to be great “in the moment” across the different types of selling situations they face, the technology is there. The bad news: Messaging content and skills training approaches are not always present. That’s the good news.

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Sales and Marketing Management

AUGUST 31, 2018

And the key word here is “tool”; the PowerPoint document is not the presentation. Until your company becomes as enlightened as Amazon—and forces you to read the memo—chances are you will still be imprisoned by PowerPoint presentations. What if the presentation…was a conversation?”. Or at any point in your presentation?

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Sales and Marketing Management

AUGUST 28, 2020

According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Making sure the platform matches your presentation style is an important consideration. Virtual Demos and PoCs.

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Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. According to recent research reported by Forbes, 93% of B2B companies say that content marketing generates more leads than traditional marketing methods.

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Sales and Marketing Management

DECEMBER 14, 2020

Whatever choice you make, this article presents a glimpse into your future. For example, we are currently conducting brain research and field studies to determine the performance of traditional static marketing content such as eBooks versus more interactive assets. Let’s look at each of the four forever changes in more detail.

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SalesFuel

MAY 20, 2024

In the study, participants were presented with either computer-generated audio or a display of text to read. What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency.

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Sales and Marketing Management

JUNE 1, 2018

Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Research behind the persuasiveness of storytelling is well-publicized. In terms of making impact, this blows the standard PowerPoint presentation to bits. If you’re a good storyteller, your customers will never feel that way.”.

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