TEST Experience Psychology Research 
SalesFuel
MAY 20, 2024
What participants heard and what they read were considered by researchers to be “one and the same.” The difference in effect was purely psychological. Researchers hypothesized that audio commercials did better than written ones because of urgency. Your client should actually be using authentic human voices instead.
Sales and Marketing Management
MARCH 8, 2018
Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.
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4 The Love Of Animals
NOVEMBER 24, 2009
It’s no coincidence that the two species that pass Hare’s pointing test also share a profound cross-species bond. But scientists had carried out few studies to test those beliefs–until now. Horowitz and other scientists are now running experiments to determine what a behavior, like a kiss, really means.
Animal Person
APRIL 14, 2009
Here's another direct action and its result, as described in an interview by Larry Mantle on KPCC Radio (it's the one called " Animal Rights vs. Animal Testing "). research) rally in defense of his community (he considers himself a proxy for the entire UCLA community). Then he and the interviewer describe some of the experiments.
10,000 Birds
JULY 5, 2022
Solid Air: Invisible Killer- Saving Billions of Birds from Windows is the summation of Dr. Klem’s expertise, experience, and professional life–what we scientifically know about bird and glass collisions, a handbook on how to prevent them, and, not insignificantly, the story of a remarkable career.
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