Sales and Marketing Management

SEPTEMBER 8, 2018

Here are simple lead magnets you can start experimenting with: Offer them a collection of free templates. Create a Pleasurable Experience for Your Leads. Change around the sequence, send an email every few days, replace the case study with a free eBook, a free webinar, a free call of 10 minutes, and so on.

Phoenix 94

Phoenix Branding Psychology Emotional 94

Sales and Marketing Management

JUNE 14, 2020

I had this experience when I was 12 years old, at a basketball camp led by Coach Gene Keady, a legend in Kansas for having earned Junior College Coach of the Year three times while at Hutchinson Junior College. This past week, I participated in a financial services webinar with the CHROs of Bank of America, Citi and Prudential Financial.

Psychology 77

Psychology Emotional Kansas Morals 77

Sales and Marketing Management

MAY 22, 2020

It isn’t a formula or psychological lens to mass produce. If you have a helpful webinar, give them free access. Connect with your current clients to check-in and learn from their experiences, and in all cases add value where you can. Remember, empathy is not a trick. So avoid copying and pasting. Sales is not a zero-sum game.

Psychology 71

Psychology Branding Game Research 71

Sales and Marketing Management

NOVEMBER 22, 2017

Because from the beginning, Starbucks has offered an experience worth valuing. Three years later, these same students were asked about their experience and both groups responded with the same level of satisfaction: a lot better than expected for the students in the shoddy dorm and a little worse for the students in the new, cool dorm.

Science 76

Science Hawaii Chicago 2017 76

Sales and Marketing Management

AUGUST 20, 2020

Experts say it’s too early to assess the psychological impact on any broad level of sending office workers home and having them collaborate almost entirely digitally. Sprouting Change provides employers a means to offer employees an educational webinar on anxiety and other mental health issues. Managing virtually.

Medical 54

Medical Psychology Houston New York 54