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How to Make a Remote Sale

Sales and Marketing Management

It doesn’t need a long, meandering discussion about world politics, science, or global markets. In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. Logistically, test your audio, microphone, and software in advance of the meeting.

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Nature Blog Network: A Eulogy

10,000 Birds

We nature bloggers were part of the scene, first as part of the seminal science carnival Tangled Bank and later with our own community carnivals like, of course, I and the Bird. Our decrepit toplist software, which just didn’t keep up with the times, couldn’t hold up under the assault of literally thousands of spam registrations.

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The Art of Failure

Sales and Marketing Management

In the software world, failure equals cool, which equals job security. Why can’t we view failure more like the software world? FastWorks empowers anyone in the company to experiment, using a process of testing and learning. Remember your high school science class and Newton’s First Law of Motion?

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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

It might make sense for your organization’s hierarchy to have each of your reps specialize in different product lines and services, for example, but that probably isn’t how your customers experience, research and purchase your services. These silos make it impossible to track ROI and ruin otherwise smooth customer experiences.

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The Agony and Ecstasy of Surrendering to eBird

10,000 Birds

For many years now, I’ve resisted every form of listing software available, choosing instead to maintain my world and ABA life lists on a simple Excel spreadsheet. At the recent Swarovski Social Media Summit in Arizona, Nate proselytized passionately for the program that both manages your sightings and contributes them to science.

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Why Messaging Is Great for Customer Loyalty Programs

Sales and Marketing Management

Author: Tobias Goebel Customer loyalty programs are a critical marketing tool for many businesses, and it’s clear to see why: they reward return customers, provide touchpoints to drive sales, and help provide insight into customer experience and behavior. This perpetuity enables personalization like customers have never experienced before.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.