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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. One of the biggest obstacles for sales teams is succinctly educating prospects on complex software.

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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

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How to Make a Remote Sale

Sales and Marketing Management

In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. Logistically, test your audio, microphone, and software in advance of the meeting. Provide a focused agenda. Position yourself for success. This is both a hard and soft skill.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

After you gain experience, adopt what you’ve learned to create additional cross-functional teams. . At a 2014 marketing meetup in San Francisco, growth expert Sean Ellis described the impact of increasing the pace of testing at Twitter, while under the leadership of Product VP Satya Patel from 2010 to 2013.

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How Sales Engagement Solves 7 Major Business Pain Points

Sales and Marketing Management

As an added benefit, a good Sales Engagement Platform (SEP) is actually created with the end user in mind, which should make for an even better buying experience for your next potential customer. Why dial number by number when you can use software that’ll save you time? Most sales leaders want to build a reliable machine.

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4 Ways to Enhance Your Sales Development Rep With Automation

Sales and Marketing Management

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. Empowering your SDRs with the right automated software can help them thoroughly research your buyers before reaching out. Making Automation Work for Your SDRs.

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The Art of Failure

Sales and Marketing Management

In the software world, failure equals cool, which equals job security. Why can’t we view failure more like the software world? FastWorks empowers anyone in the company to experiment, using a process of testing and learning. Yet, Silicon Valley startups teach us that failure is cool. Some even wear it as a badge of honor.