TEST Experiments Process Science 
Sales and Marketing Management
OCTOBER 10, 2018
At its most basic level, AI is the branch of computer science that deals with making computers behave like humans. Audio processing and computer vision allows AI to sense. Natural language processing and knowledge representation allow it to comprehend. So, what is AI? Using AI and CRM can also cut costs by up to 60 percent.
10,000 Birds
JANUARY 1, 2018
The Red Bead Experiment with Dr. W. Lessons from the Red Bead Experiment with W. Red Bead Experiment (a longer video than the excerpts from this that are listed above): 2,100 views (2 years – 5,300). How Did We Do on the Test? If Japan Can Why Can’t We : 17,000 views (2 years – 39,000).
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Sales and Marketing Management
JANUARY 9, 2020
In a simulation-based test scenario, the executives were told they were reading an email from an outside vendor sales rep they didn’t know and had never met with before. This approach introduces an unconsidered or underappreciated need to the executive, based on the seller’s experience with other customers.
Sales and Marketing Management
JUNE 26, 2019
Put on your science hat and ask some questions about your territories: How well did a particular message fly with each audience? Test, test, test!? Applying some scientific rigor to the way you work with your reps and your customers will garner better processes and better results. So can sales managers.
10,000 Birds
SEPTEMBER 13, 2018
This non-technical book is a development from a series of lectures, tried and tested in numerous adult education courses given to non-specialists. I don’t really know – from my own experience with school bullies or from Jack London’s novels? How did I know that? “Understanding Animal Behaviour” by Rory Putman.
Sales and Marketing Management
DECEMBER 14, 2020
The B2B buying process isn’t as linear or predictable as most companies assume. The buying process is more complex and convoluted than ever, handoffs are less defined, and buyers are getting wrapped around the axle trying to figure things out for themselves. Let’s look at each of the four forever changes in more detail. Takeaway: ?Sales
10,000 Birds
MAY 17, 2012
Knowledge is more likely to be shared via shared experience than the exchange of data, though both happen. But early in the process of learning about the Efe I made a foray into the literature available in the 1980s of orientation and navigation, and this included the literature on birds. Le-Qing Wu and J.
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