Sales and Marketing Management

AUGUST 28, 2020

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. One of the biggest obstacles for sales teams is succinctly educating prospects on complex software.

Abandoning 71

Abandoning Abandonment Abandon Transported 71

Sales and Marketing Management

FEBRUARY 20, 2020

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. Have SDRs focus on research. Empowering your SDRs with the right automated software can help them thoroughly research your buyers before reaching out.

Research 77

Research Rights Groups Experience 77

Sales and Marketing Management

MARCH 8, 2018

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Be enduring enough to stand the test of time (at least a year). Director, Corporate Marketing at Act-On Software , a marketing automation provider.

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

FEBRUARY 12, 2018

Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It As the name suggests, customer-oriented companies win on the basis of connection in terms of both whom they serve and the experience they create. And how do you figure that out?

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Be enduring enough to stand the test of time (at least a year). Director, Corporate Marketing at Act-On Software , a marketing automation provider.

Branding 48

Branding France Adoptable Raised 48

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

Emotional 90

Emotional Rats Morals Research 90