Sales and Marketing Management

DECEMBER 1, 2017

And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.

Branding 74

Branding Collecting Experiments Experience 74

Sales and Marketing Management

FEBRUARY 5, 2018

According to industry research, the average connect rate is 18 calls per connection ( source ). Consider these statistics: It takes 22 minutes to connect with a prospect using switchboard numbers, compared to only 5 minutes using direct dials ( source ). Let’s use a fictional scenario to illustrate just how important connect rate is.

Industry 83

Industry Campaign Research Experiments 83

10,000 Birds

DECEMBER 15, 2015

Plasticity in humans is probably modulated primarily through experience and enculturation. As I’ve noted elsewhere, it was really Darwin’s experiences on the Falklands that first congealed many of his evolutionary insights. My research in the Congo supports this idea. The paper is in Natrure Scientific Reports.

Birds 119

Birds Research Pets Hunters 119

Sales and Marketing Management

MARCH 8, 2020

CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. Companies have been using statistics for decades to assist their forecasting efforts. Allow for understanding the relational dynamics that two people are likely to experience when they work together. Automated coaching.

Adoptable 87

Adoptable Humane Branding Collecting 87