Sales and Marketing Management

OCTOBER 12, 2020

Companies that kept their pulse on changing customer attitudes and strove to deliver an outstanding experience during the Great Recession showed three times higher return than customer experience laggards, according to a McKinsey study. This pandemic has been tough and a hard test of sales organizations’ resilience.

2020 127

2020 Experience Experiments Branding 127

Sales and Marketing Management

APRIL 22, 2019

This new category of technology also empowers reps to work smarter, not harder, with blueprints for success like winning email templates and sales scripts so there’s no need to reinvent the wheel. Business Pain Point #4: Lack of Consistent, Repeatable Data-driven Processes. Why not be centralized?

Game 96

Game Experience Experiments Rights 96

Sales and Marketing Management

MARCH 26, 2017

Even organizations with the best of intentions (with established personas, marketing-written sales templates, etc.) Agility around objectives rarely works, but agility around execution and tactics can help you stay nimble, test new ideas and make faster adjustments to get back on track. can fall back into “look at us” messaging.

2017 48

2017 Campaign Bears Industry 48

10,000 Birds

APRIL 21, 2011

These bird songs have two aspects, and I oversimplify but not excessively so: A genetically inherited template, usually specific to the song-producing sex, and a learned song that consists of the template shaped by experience as a developing bird hears the adult version of its own song. But the same is true of the song itself.

Zebras 253

Zebras Humane Birds Raised 253