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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. The focus on outcomes transforms marketing from a content factory and cost center to a contributing member of the revenue and profitability team. So, what’s wrong? .

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Unleashing the Power of Frontline Sales Management, Part 2: What ‘Good’ Looks Like

Sales and Marketing Management

They employ a fact-based, data-driven approach to managing and coaching their sales teams, creating a factory-like ‘sales system’ and cadence which quality sales reps can pair with their selling skills to produce great results. Great frontline sales managers understand that sales is more science than art.

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On the Psychological Continuum

Animal Person

Hence the psychological continuum described (below) by Austria's Association Against Animal Factories from about a year ago. I do disagree with some of what follows, though, and agree with some as well (my comments are in italics): The animal rights movement must adapt their political campaigning strategies to these psychological facts.

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Moral Vegetarianism, Part 8 of 13

Animal Ethics

As he puts it, “Until we boycott meat we are, each one of us, contributing to the continued existence, prosperity, and growth of factory farming and all the other cruel practices used in rearing animals for food” ( Animal Liberation, 167). Vegetarianism is not obviously the best strategy, and its worth would have to be shown.